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Between 1897 and 1917, a legal red-light district thrived at the edge of the French Quarter, helping establish the notorious reputation that adheres to New Orleans today. Though many scholars have written about Storyville, no thorough contemporary study of the blue books directories of the neighborhood's prostitutes, featuring advertisements for liquor, brothels, and venereal disease cures has been available until now. Pamela D. Arceneaux's examination of these rare guides invites readers into a version of Storyville created by its own entrepreneurs. A foreword by the historian Emily Epstein Landau places the blue books in the context of their time, concurrent with the rise of American consumer culture and modern advertising. Illustrated with hundreds of facsimile pages from the blue books in The Historic New Orleans Collection's holdings, Guidebooks to Sin illuminates the intersection of race, commerce, and sex in this essential chapter of New Orleans history.