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Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of Americas oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the companys four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations