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From the authors of Cradle to Cradle, we learn whats next The UpcycleThe Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis We dont just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries They envision beneficial designs of products, buildings, and business practices--and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it.



About the Author

William McDonough

Mr. McDonough advises commercial and governmental leaders worldwide through McDonough Advisors. He is also active with William McDonough Partners, his architecture practice with offices in Charlottesville, VA, and San Francisco, CA, as well as McDonough Braungart Design Chemistry, the Cradle to Cradle consulting firm co-founded with Dr. Braungart. He has co-founded, with Braungart, not-for-profit organizations to allow public accessibility to Cradle to Cradle thinking. These include GreenBlue (2000) , to convene industry groups around Cradle to Cradle issues, and the Cradle to Cradle Products Innovation Institute (2009) , founded at the invitation of California Governor Arnold Schwarzenegger to create a global standard for the development of safe and healthy products. Mr. McDonough also co-founded Make It Right (2006) with Brad Pitt to bring affordable Cradle to Cradle-inspired homes to the New Orleans Lower 9th Ward after Hurricane Katrina. In 2014, McDonough was appointed as Chair of the Meta-Council on the Circular Economy by the World Economic Forum.



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