About this item
The bible of the music biz—now fully revised with new contacts, fee info, trends, tips. Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you! The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business.
About the Author
Hello All, I am Bobby Borg, and my mission is to help music business professionals turn their art into a more successful business. My current revised Second Edition books are Music Marketing For The DIY Musician and Business Basics For Musicians###As an author, I believe in conducting deep research with the goal of adding to the body of literature that already exists while contributing something new and unique. My academic and professional background comes in handy for this. I have earned...1 A Masters of Communication From University of Southern California (Phi Kappa Phi) 2. A Certificate in Marketing, Project Management, and Instructor Development from UCLA3. A BA From Berklee College of Music in Professional Music ###My professional experiences Include: 1. USC Adjunct Music Industry Professor at Thornton School of Music 2. UCLA Adjunct Instructor in DIY Music Marketing and Music Publishing 3. Musicians Institute Adjunct Instructor and former Interim Chairman of Music Business4. American Marketing Association Vice Chairman of Special Events (LA) 6. Bobby Borg Consulting Owner7. Borg's Blog Weekly at https://www.youtube.com/user/bobbyborg 8. Warrant, recording/touring artist (CMC/BMJ Records) 9. Beggars & Thieves, recording/touring artist(Atlantic Records) 10. Left For Dead, recording/touring artist (Alpha Records) 11. Tama, Pearl, Sabian, Dean Markeley Sponsorships###I am very proud of my books and available for your questions. I personally guarantee you'll be satisfied and see the love and pride in my research. If you have a question, email me at bborg@bobbyborg.com.
