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This inescapably controversial study envisions, defines, and theorizes an area that Laura Wright calls vegan studies. We have an abundance of texts on vegans and veganism including works of advocacy, literary and popular fiction, film and television, and cookbooks, yet until now, there has been no study that examines the social and cultural discourses shaping our perceptions of veganism as an identity category and social practice.Ranging widely across contemporary American society and culture, Wright unpacks the loaded category of vegan identity. She examines the mainstream discourse surrounding and connecting animal rights to (or omitting animal rights from) veganism. Her specific focus is on the construction and depiction of the vegan body -- both male and female -- as a contested site manifest in contemporary works of literature, popular cultural representations, advertising, and new media. At the same time, Wright looks at critical animal studies, human-animal studies, posthumanism, and ecofeminism as theoretical frameworks that inform vegan studies (even as they differ from it) .The vegan body, says Wright, threatens the status quo in terms of what we eat, wear, and purchase -- and also in how vegans choose not to participate in many aspects of the mechanisms undergirding mainstream culture. These threats are acutely felt in light of post-9/11 anxieties over American strength and virility. A discourse has emerged that seeks, among other things, to bully veganism out of existence as it is poised to alter the dominant cultural mindset or, conversely, to constitute the vegan body as an idealized paragon of health, beauty, and strength. What better serves veganism is exemplified by Wright's study: openness, debate, inquiry, and analysis.



About the Author

Laura Wright

New York Times and USA Today Bestselling Author, Laura Wright is passionate about romantic fiction. Though she has spent most of her life immersed in acting, singing and competitive ballroom dancing, when she found the world of writing and books and endless cups of coffee she knew she was home. Laura is the author of the bestselling Mark of the Vampire series and the USA Today bestselling series, Bayou Heat, which she co-authors with Alexandra Ivy.
Laura lives in Los Angeles with her husband, two young children and three loveable dogs.



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