About this item
Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. You'll learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives you a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business.
About the Author
Paul Allen has worked in radio, television, political management, the music business, and as an author, lecturer and professor on music business topics. His experiences and career advice based on those experiences are woven into his top-selling music industry book, Artist Management for the Music Business. He has business derees from the University of Tennessee, and Middle Tennessee State University which is home to largest music business degree program in the US. He has also studied at Vanderbilt, Harvard, Clemson, and Belmont Universities. His work work in the radio and television industries included serving as executive director of Country Radio Broadcasters, Inc., an industry trade association. He has been producer or executive producer for scores of stage productions for acts including Alan Jackson, Garth Brooks, the Dixie Chicks, Toby Keith, Travis Tritt, Trisha Yearwood, Clint Black, Vince Gill, Martina McBride, Brad Paisley, Tim McGraw, Faith Hill, and Keith Urban in conjunction with the annual Country Radio Seminar. For seven years he was the executive producer of the New Faces of Country Music Show presented in Nashville. Paul Allen's background also includes work in political management, radio and television programming and management, radio ownership, and broadcasting work for the US Armed Forces Radio. His consulting clients include companies in the management, public relations, and film industries. He is an alumnus of Leadership Music, and a member of the Country Music Association. He is a recipient of the MTSU Department of Recording Industry Outstanding Alumni Award for Service to the Community, and the university Award for Instructional Technology. Paul teaches artist management, new media for the music business, concert promotion, and marketing of recordings at Tennessee's largest university, Middle Tennessee State University, and lectures at Belmont University and Cumberland University.He is author of the top-ranked and hands-on book, Artist Management for the Music Business, now into its third printing. He is a contributing author to the industry guide From Demo To Delivery, and is co-author of the defining recording industry book entitled Record Label Marketing. His artist management website tops Google's list on the subject of artist management with links and resources at www.artistmanagementonline.com.
