About this item
Let Inc. help launch your dreams. Makers, doers, and dreamers--for decades they have turned to Inc. for help in getting their businesses off the ground. The publication's keen advice clarifies the process, while startup stories fuel aspirations and spark action. Warby Parker shook up the eyewear sector with its innovative, socially-conscious business model. Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes--and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned. Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages: - Come up with a brilliant business idea - Select the best structure and strategy for your startup - Figure out funding - Get the word out--and get customers - Dig deep to discover their wants and needs - Become an exceptional leader - Prepare to go global Throughout, celebrated entrepreneurs share ideas that worked for them, including where Sarah Blakely got the inspiration for Spanx, how Elon Musk stays insanely productive, why Rent the Runway ditched the business plan, and how a hashtag accelerated Airbnb's success.
About the Author
Colleen DeBaise is a contributing editor at Inc. and podcast host at The Story Exchange, a media nonprofit devoted to women business owners. Her "Women in Tech" podcast was named a 2016 finalist for a Gerald Loeb award for distinguished business reporting.
DeBaise has spent the bulk of her career covering entrepreneurship, primarily as the small business editor of The Wall Street Journal, and later as a contributor to The New York Times.
An entrepreneur herself, she is the founder of the Hampton Bee, a media site that provides news and tips for consumers who support small businesses on Long Island's East End.
In addition to those roles, DeBaise has also served as an editor at Entrepreneur, BusinessWeek and SmartMoney. She has been interviewed as a small business expert on television and radio, including MSNBC, Fox Business News, CNBC, CBS and NPR.
In 2005, she was the winner of the Newswomen's Club of New York's Front Page award for specialized writing. She has a master's degree in journalism from Northwestern University.
She can be reached at www.colleendebaise.com.
