About this item
The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy - Choose the ideal format for your show - Be a great host - Get the best guests - Mastermind interview questions - Record and edit interviews like a pro - Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease - Maximize buzz for the launch - Secure generous sponsorship - Achieve top rankings fast - Win fans - And more It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve.
About the Author
Stephen Woessner, Host of Onward Nation and CEO of Predictive ROI
Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation - a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000 email subscribers.
Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the "8 Money Draining Mistakes" and the "8 Money Making Opportunities." Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes.
Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, "The Small Business Owner's Handbook to Search Engine Optimization", "Increase Online Sales Through Viral Social Networking", and "Profitable Podcasting."
His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.
