About this item
Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled. In "The 10 Laws of Trust," JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. And, as Peterson notes, "When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering." In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include: Start with integrity - Invest in respect - Empower everyone - Require accountability - Create a winning vision - Keep everyone informed - Budget in line with expectations - Embrace conflict - Forget "you" to become an effective leader - And more With this book in hand, you'll be able to plant the seeds of trust--and reap the rewards of reputation, profits, and success.
About the Author
Joel Peterson is the Chairman of JetBlue Airways and the Founding Partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992, teaching courses in real estate investment, entrepreneurship, and leadership. Joel formerly served as Chief Executive Officer of Trammell Crow Company, then the world's largest private commercial real estate development firm. Joel earned an MBA from Harvard Business School and received his Bachelor's degree from Brigham Young University. He is the author of "The 10 Laws of Trust: Building the Bonds That Make a Business Great". For more information, please visit http://www.10lawsoftrust.com/.
