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Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006? Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . * Where selling is dead, but ongoing conversation thrives * Where consumers generate the best content about brands * Where people tune out noise and listen to feelings * Where curiosity leads the marketing team * Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
About the Author
Photos by Stuart Tracte
Geoffrey Colon is a voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA for Microsoft search advertising (Bing) .
Colon has written for or been quoted in various publications and media outlets including Fast Company, The Huffington Post, The Guardian, Wall Street Journal, Billboard Magazine, Advertising Age, Digiday, Branding Strategy Insider, Entrepreneur and The Los Angeles Times. He has also appeared on NPR, Cheddar TV and Nasdaq Live. He is an avid speaker on the global marketing conference circuit and has keynoted major events in New York City, Los Angeles, San Francisco, Miami, Atlanta, Dallas, Seattle, Portland, Brazil, Germany and Thailand. This is his first book.
Geoffrey is producer/host of the video series "The Disruptive Marketer" and two podcasts: "Disruptive FM" (with Cheryl Metzger) , "Search Hacks" (with Christi Olson) and "The Confront" (with Google's Abigail Posner) . He blogs regularly on Branding Strategy Insider and also contributes original thinking to LinkedIn, Medium and the Microsoft Advertising blog.
Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City.
Colon has worked with several of the most influential brands including Red Bull, Spotify, Netflix, American Express, The Economist, Coca-Cola, IBM, WWE and Food Network. He has also worked with several high profile musical artists including Britney Spears, Christina Aguilera, The White Stripes and Moby.
He is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communications.
Geoffrey resides in Kirkland, WA with his wife and two daughters after spending over two decades in Brooklyn, NY and Maplewood, NJ. He invites his readers to converse in real time with him on many emerging media platforms or visit him at geoffreycolon.net
