About this item

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hard-ball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating. In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can: control how they are perceived; eliminate self-sabotaging beliefs and behaviors; discover their personal negotiation style; envision the ideal outcome and map backwards; build leverage; understand an opponent's approach and adjust theirs in response; deploy persuasion and redirection tactics; and set the bar high and negotiate to get there.