About this item
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But dont be fooled - online advertising is exploding. Growing at a compound annual rate near 20 per cent, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.
About the Author
MIKE SMITH knew he would be a meteorologist at the age of five when a major tornado occurred near his Kansas City home. Fifty years later, Smith has become one of America's most innovative and honored meteorologists.Considered a pioneer in the field of applied meteorology, Smith's development of the color radar literally "colored the weather," He was one of the nation's first storm chasers. After receiving his meteorology degree from the top-ranked university for severe storm research, the University of Oklahoma, he worked as a television meteorologist in major markets, including St. Louis, Oklahoma City, and Wichita. During his time in television, Smith became the first person ever to telecast a tornado live, demonstrating the ruthlessness Mother Nature can bring.In 1981, Smith founded WeatherData Services, Inc., a company credited with saving countless lives and preventing hundreds of millions of dollars in property losses. WeatherData's client list includes most of the major companies and organizations throughout North America.As a Fellow of the American Meteorological Society (AMS), Smith received the prestigious Award for Outstanding Contribution to the Advance of Applied Meteorology for his work in severe weather warnings and newspaper weather displays. WeatherData and its parent company, AccuWeather, have both been recipients of the AMS's Award for Outstanding Services to Meteorology by a Corporation. With 15 patents in the field of weather, emergency management, search-and-rescue, Smith is the only individual in applied meteorology to have received this level of recognition and honor.In addition to his work at WeatherData, he is a frequent speaker and author of both popular and technical weather-related articles. he has appeared on the Discovery Channel, the History Channel, Fox Business News, Today, NBC Nightly News, CBS Evening News and numerous other media outlets and is the author of the weather blog, meteorologicalmusings.blogspot.comTo inquire about booking Mike Smith as a keynote speaker for your event, please go to www.mikesmithenterprises.com or call (316) 204-9969 and ask for kim Dugger, Director of Marketing, Mike Smith Enterprises, LLC.
