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"When it comes to exercise, most of us have gotten the message but still lack the motivation. That's why we need this remarkable book." --Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us"No Sweat provides a step-by-step program for staying motivated to exercise. Michelle Segar shows us how easy it is to apply science to achieve a lifetime of fitness, well-being, and meaning--without breaking a sweat." --John Ratey, MD, author of Spark: The Revolutionary New Science of Exercise and the Brain and Associate Clinical Professor of Psychiatry at Harvard Medical School"This is the best book on exercise I've ever read precisely because it's not a book about exercise.