About this item
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications (and decipher once and for all what that actually really means!) Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.
About the Author
Noah Fleming is the person you talk to when you want to discover the goldmine of profits hiding inside of your business, and then add them straight to your bottom line.
Noah is also the author of the Amazon #1 bestselling book in Sales, Marketing, and Customer Service - EVERGREEN: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving. He helps his clients cultivate enduring customer loyalty and create perpetual business growth.
Bottom line ... he is the trusted source for coaching and consulting to thousands of business owners, executives, and individuals who want to grow their businesses dramatically, leveraging the hidden assets they already have in place.
So when Noah consults with clients about strategic marketing that leads to increasing sales and profits ... they listen closely to what he has to say.
