About this item
Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for...But the simple truth is that no one else will ever be as invested in their company as they are - and they need to take control. As a small-business owner, financial statements are your most important tools - and if you don't know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business - and impacts your decisions. You will discover: how your Net Income Statement is the key to growing your profits; how to identify the break-even point that means your business is self-sustaining; real-world advice on measuring and increasing cash flow; and, what the Balance Sheet reveals about your company's worth.
About the Author
Dawn Fotopulos is the associate professor at The King's College and founder founder of BestSmallBizHelp.com, an award-winning blog dedicated to helping struggling solopreneurs.As an experienced entrepreneur and small-business turnaround expert, Dawn has rescued hundreds of small business from financial disaster.Dawn has led an accomplished 20-year career in business, working as a serial entrepreneur, vice-president at Citigroup and Wall Street trader.Dawn is a certified facilitator in the Kauffman FastTrac Program, and is a CEO leader for the Job Creators Network.An expert in her field, Dawn has been featured on MSNBC's "Your Business," at the New York Times Small Business Summit and in Forbes.Her new book, "Accounting for the Numberphobic: A Survival Guide for Small Business Owners" (AMACOM) will be released this September 3rd and is available for pre-order on Amazon.For more information visit www.bestsmallbizhelp.com.
