About this item
How do you get people to see things your way? Whether youre trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say yes and learn how to radiate an aura of expertise win trust and leverage credibility build a business case that appeals to both heart and mind adapt for personality, gender, and generational differences use language strategically perfect the five-step persuasion process generate group buy-in and master organizational politics.
About the Author
Mark Rodgers lives in Milwaukee, Wisconsin, with his wife, Amy.
