About this item
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, 1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening.
About the Author
Shannon Belew is a digital marketing advocate and top-selling author. She is passionate about technology, social media, and entrepreneurs. Having worked with small businesses and Fortune 500 companies on traditional and online marketing strategies, Shannon is currently responsible for the online marketing and lead generation efforts for a global, open source communications company. With more than 20 years of experience in sales, marketing and Public Relations she has worked in industries ranging from national franchises in the restaurant and retail industries to start-ups and mature companies in the high-tech and space & defense sectors. Most recently, she founded and writes for OnlineMarketingToGo, a site providing news and information about online business and social media marketing.
