About this item
Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the worlds economy a change so dramatic that it has created a new business era.Welcome... to the Social Age.What does the Social Age mean for your business Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.Youll discover what the Death of Large and Flat The New Black mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an OPEN network of partners, collaborators, and brand champions.
About the Author
Mark Babbitt is CEO of YouTern, a community that enables those in career transition - from college students to workforce veterans - become highly employable by connecting them to high-impact internships, mentors and contemporary career advice. Since their launch in 2010, YouTern has received national attention: Forbes named the start-up a "Top Website for Your Career" in 2012 and 2013 and About.com listed YouTern a Top 5 finalist for "Best Career Blog" and "Best Career Site for Students."Mark also serves as President of SwitchandShift.com, a site and consultancy dedicated to leadership in the Social Age, and is CMO and a co-Founder of ForwardHeroes.org, a non-profit that assists military veterans successfully transition into the civilian workforce. Mark is a keynote speaker, blogger, father of five and a grandfather. He lives in Seattle with the woman who tolerates him (barely).
