About this item
For readers of Michael Lewis comes an engrossing tale of global financial inequality - intertwined with the story of Brazil's wealthiest citizen, Eike Batista - that begins to answer the question: Who exactly are our new hyperwealthy plutocrats, and should we welcome or fear them? When Bloomberg News invited the young American journalist Alex Cuadros to report on Brazil's emerging class of billionaires at the height of the historic Brazilian boom, he was poised to cover two of the biggest business stories of our time: how the giants of the developing world were triumphantly taking their place at the center of global capitalism, and how wealth inequality was changing societies everywhere. The billionaires of Brazil and their massive fortunes resided at the very top of their country's economic pyramid, and whether they quietly accumulated exceptional power or extravagantly displayed their decadence, they formed a potent microcosm of the world's richest .001 percent. Eike Batista, a flamboyant and charismatic evangelist for the country's new gospel of wealth, epitomized much of this rarefied sphere: In 2012, Batista ranked as the eighth-richest person in the world, was famous for his marriage to a beauty queen, and was a fixture in the Brazilian press. His constantly repeated ambition was to become the world's richest man and to bring Brazil along with him to the top. But by 2015, Batista was bankrupt, his son Thor had been indicted for manslaughter, and Brazil - its president facing impeachment, its provinces combating an epidemic, and its business and political class torn apart by scandal - had become a cautionary tale of a country run aground by its elites. Over the four years Cuadros was on the billionaire beat, he reported on media moguls and televangelists, energy barons and shadowy figures from the years of military dictatorship, soy barons who lived on the outskirts of the Amazon, and new-economy billionaires spinning money from speculation. He learned just how deeply they all reached into Brazilian life. They held sway over the economy, government, media, and stewardship of the environment; they determined the spiritual fates and populated the imaginations of their countrymen. Cuadros's zealous reporting takes us from penthouses to courtrooms, from favelas to extravagant art fairs, from scenes of unimaginable wealth to desperate, massive street protests. Within a business narrative that deftly explains and dramatizes the volatility of the global economy, Cuadros offers us literary journalism with a grand sweep: a universal story of hubris and tragedy that uncovers the deeper meaning of this era of billionaires for us all. Praise for Brazillionaires "With his profound insights and deep reporting, Alex Cuadros is an indispensable voice in telling this story of excess, corruption, and a society torn between hope and turmoil." - Glenn Greenwald, author of No Place to Hide"An essential guide to understanding modern Brazil: its ups and downs, its flaws and lasting allure. But what makes it exceptional is how Cuadros uses insights into how a particular set of exceptionally wealthy individuals in a particular historical context made money to ask a broader question: Why?" - Juliana Barbassa, author of Dancing with the Devil in the City of God "Brazil's shocking rise and even more shocking fall is one of the biggest stories of our young century. Alex Cuadros tells it through the stories of its billionaires - whose genius, hubris, and (in some cases) utter folly come through in vivid, human detail throughout this book." - Brian Winter, co-author of The Accidental President of Brazil
About the Author
I'm a freelance writer with bylines at The Awl, Bloomberg Businessweek, Mother Jones, The Nation, The New Yorker, The New York Times, The San Francisco Chronicle, Slate, and The Washington Post. My first book, "Brazillionaires," will be out from Random House (via the Spiegel & Grau imprint) in July 2016.
Going farther back: I grew up in Albuquerque, New Mexico. After graduating from Sarah Lawrence College (class of '05) , I worked for a while in book publishing in New York before moving to Bogotá to become a journalist. In 2010 I moved to São Paulo, where I spent a couple of years covering the ultra-rich as a full-time job at Bloomberg News. My book, which is about Brazil and its billionaires, grew from that experience. I just recently moved back to New York.
Also, I tweet a lot at @alexcuadros.
