About this item

"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind." —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu.

About the Author

Sandra Blakeslee

Sandra (aka Sandy) Blakeslee. I am a science writer with endless curiosity and interests but have spent the past 25 years or so writing about the brain, mostly for the New York Times where I started my career back in the dark ages (late 60s.) I've been writing books for the past few years (The Body Has a Mind of It's Own and Sleights of Mind are highly recommended, at least by me) but am also getting back to daily journalism (in 2011) despite the demise of MSM. So much is happening! It's a great time to be a science writer. As for back story -- I graduated from Berkeley in 1965 (Free Speech Movement major) , went to Peace Corps in Borneo, joined the NYT in 1968 as a staff writer, then took off on my own, raised a family, lived in many parts of the world, now live in Santa Fe NM and even have grandchildren. To quote Churchill, so much to do....

Read Next Recommendation

Discuss with your friends

Report incorrect product information.