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Bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished.

In this work synthesizing thirty years of research, psychologist, historian of science, and the world's best-known skeptic Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. From sensory data flowing in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. Our brains connect the dots of our world into meaningful patterns that explain why things happen, and these patterns become beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop of belief confirmation. Shermer outlines the numerous cognitive tools our brains engage to reinforce our beliefs as truths.

Interlaced with his theory of belief, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not a belief matches reality.



About the Author

Michael Shermer

Michael Shermer is the Founding Publisher and Editor-in-Chief of Skeptic magazine (www.skeptic.com) and the Director of The Skeptics Society. He is a Visiting Associate at the California Institute of Technology, and hosts the Skeptics Lecture Series at Cal Tech. He has authored several popular books on science, scientific history, and the philosophy and history of science, including Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time, How We Believe: The Search for God in an Age of Science, and Denying History: Who Says the Holocaust Never Happened and Why Do They Say It? (with Alex Grobman) . Shermer is also a radio personality and the host of the Fox Family Channel's Exploring the Unknown. He lives in Los Angeles, California.
Photo by User:Loxton [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0) ], via Wikimedia Commons.



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