About this item
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep" -- modern marketing's march to create a world where advertising can be expected anywhere and anytime -- has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire.
About the Author
Mark Bartholomew is a professor of law at the University at Buffalo, where he teachers courses on advertising law, intellectual property, online privacy, and legal history. A graduate of Cornell University and Yale Law School, he worked as a litigator in San Francisco before starting his career in academia. His research and commentary have appeared in The New York Times, The Washington Post, Los Angeles Times, USA Today, The Wall Street Journal, and other news outlets. He grew up in South Bend, Indiana.
