About this item
Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships ... demonstrate that you are the best solution to employers' or partners' toughest problems ... become a recognized thought leader ... and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today's best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter-and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories .
About the Author
Erik is the president and owner of Professional Blog Service. Erik co-authored Branding Yourself (2nd. ed. Que Publishing) , No Bullshit Social Media, and The Owned Media Doctrine. He also helped write Twitter Marketing for Dummies. Erik has been been a newspaper humor columnist since 1994, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theater. Erik was named the writer-in-residence for the Kerouac House in Orlando for Spring 2016.