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Dr. Michael Rich, dubbed the "Mediatrician" thanks to his acclaimed work as a pediatrician, child health researcher, and children's media specialist, offers a science-backed approach to give parents the confidence they need to raise a child well (and to raise a well child) in the digital age. Children are growing up in a world of screens. They move seamlessly back and forth in a physical-digital environment. But parents are both worried and confused about when and how to introduce tablets, smartphones, even television. When it comes to navigating kids' use of media, all-or-nothing approaches are doomed to fail. Giving children free reign over their screen use carries potential risks to their physical and mental health and their emotional and social development.