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From the author of THE MATZAH BALL and MR. PERFECT ON PAPER comes this hilarious and emotional rivals-to-lovers romance.. Step 1: Get the secret recipe. Step 2: Don't fall in love ... . Avital Cohen isn't wearing underpants - woefully, for unsexy reasons. Chronic pelvic pain has forced her to sideline her photography dreams and her love life. It's all she can do to manage her family's kosher bakery, Best Babka in Brooklyn, without collapsing.. She needs hired help.. And distractingly handsome Ethan Lippmann seems the perfect fit.. Except Ethan isn't there to work - he's undercover, at the behest of his ironfisted grandfather. Though Lippmann's is a household name when it comes to mass-produced kosher baked goods, they don't have the charm of Avital's bakery.