About this item
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding - and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth - and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world - not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized.
About the Author
Jennifer McCrea is a Senior Research Fellow at the Hauser Center for Nonprofit Organizations at Harvard University and the founder of Exponential Fundraising (www.jennifermccrea.com). For the past 25 years, she has partnered with philanthropists, board members and nonprofit leaders to think more creatively and collaboratively about ways in which to align strategic direction and resources to address some of the most profound needs on the planet: improving health, caring for children, relieving global poverty, educating the leaders of tomorrow and supporting the transformation of people and organizations to enable the emergence of a just, peaceful, compassionate and sustainable world.Jennifer has worked with many of the world's leading nonprofit organizations and leaders, including Millennium Promise, Acumen Fund, Donorschoose.org, Grameen America, Council on Foreign Relations, Teach for America, Pencils of Promise, Witness, Mercy Corps, Comic Relief, X Prize Foundation, VH1 Save the Music Foundation, Creative Commons, VisionSpring, Robin Hood Foundation, New Profit, and many others.Jennifer is a Henry Crown Fellow at the Aspen Institute, serves as an advisory board member of the MIT Media Lab and the Blue School and is also a co-founder and board member of the Quincy Jones MusiQ Consortium, an organization that unites leaders in the music industry, nonprofit organizations, corporations, foundations and philanthropists to make music an ongoing part of the lives of children.She is also a co-founder of the Business Leadership Council for a Generation Born HIV Free, an initiative of the MDG Health Alliance that brings private sector resources and acumen to the goal of eradicating mother-to-child transmission of HIV by 2015.
