About the Author
Michael Hodgson
Award-winning journalist and author Michael Hodgson is constantly "seeking out the wilder side of a mountain..." in search of a good story or a ridiculously tough place to test gear. Frankly, his friends are amazed that he can still walk.
In addition to HI Travel Tales (http://www.hitraveltales.com) , Michael currently operates HI Endeavors Consulting, drawing upon his over 30 years of industry experience in the outdoor industry to provide solutions to businesses in need. As a former retailer, guide, outdoor education instructor, publisher, web developer, business developer, and business reporter, he is bring an extensive network of expert connections coupled with a business perspective that is objective, unique, trustworthy, unbiased, and insightful to help businesses with branding opportunities and challenges, customer service and training evaluation, product development strategy planning, business strategy planning, and employee / customer relations.
Until January 31, 2012, Michael served as the president of SNEWS®, a leading subscription-only newsletter serving the outdoor and fitness industries and was a founding partner in GearTrends® - www.GearTrends.com - established in 1999 as an information website for new products and trends in the outdoor, snow sport, fitness, paddling and bike markets -- merged with SNEWS (www.snewsnet.com) in 2002.
Michael started working, along with his wife, Therese Iknoian, with SNEWS founder Bob Woodward in 2000. Michael guided the transition of SNEWS from a print-only publication to a web-only publication in 2001, and then, along with his wife, acquired SNEWS in January 2002. Michael and Therese partnered with Gene Treacy in November 2002 to launch an expanded business with magazines and more, and by 2007 the company had grown its subscription base from 360 when the company was acquired to well over 5,000. On Dec. 21, 2007, Michael, Therese and Gene sold SNEWS to Active Interest Media.
One of Michael's other websites -- www.adventurenetwork.com - debuted in 1996 and was recognized in 1999 as a USA Today Hot Site, a Featured Expert award winner and a Golden Web award winner. Yet another site, www.totalfitnessnetwork.com, and operated in partnership with his wife, Therese, debuted in early-1999. Adventure Network® and Total Fitness Network were relaunched in 2011 as one website, now known as Adventure Network® Total Fitness Network.
Michael served as the gear editor for Men's Health magazine from 1997 to 1999 and during that time was also the on-air talent covering gear and trends for Outside's Radio Network's nationally syndicated weekly show. Michael also worked as an editor for Outdoor Retailer magazine from 1990 to 1999 where he was instrumental in launching that magazine's website as well as covering the business of running websites, etailing and the Internet before the terms even became fashionable. While with Out