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Have you ever wondered why companies such as Apple, Disney, eBay,and Starbucks succeeded? What common factors did they—and mostother successful startups—share? Dr. Ernesto Sirolli, one of the world’sleading consultants on the topic of economic development, has theanswer: None of the entrepreneurs who founded the world’s greatestcompanies did it on their own. They put together an effective team thatallowed their ventures to get off the ground, flourish, and grow. Andin his new book, How to Start a Business & Ignite Your Life, ErnestoSirolli has written down an easy-to-follow formula for success so thatpassionate people can transform their ideas into thriving businesses.Ernesto Sirolli’s approach to entrepreneurship is guided by the Trinityof Management, a business model and philosophy based on the ideathat there are three key areas in all companies—product, marketing,and financial management.