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New media expert Cresta Norris gives advice on how to manage an online image through media such as LinkedIn, Facebook, and Twitter. Tips are given on how to stay connected to the things such as RSS feeds, news feeds, netvibes, etc. She passes on tricks from top journalists about how to use search engines as a professional research tool. You.com also shares tips on how to find a better job, recruit staff, or find similar people to work with, illustrating these tips with case studies of individuals and businesses. It also provides examples of how an online image can go wrong, and valuable advice on how to put it right.