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A brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networksMost history is hierarchical: it's about emperors, presidents, prime ministers and field marshals. It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real. From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.
About the Author
Niall Ferguson is a senior fellow at the Hoover Institution at Stanford University, former Laurence A. Tisch Professor of History at Harvard University and current senior fellow at the Center for European Studies at Harvard University, a visiting professor at Tsinghua University, Beijing, and founder and managing director of advisory firm Greenmantle LLC. The author of 15 books, Ferguson is writing a life of Henry Kissinger, the first volume of which - Kissinger, 1923-1968: The Idealist - was published in 2015 to critical acclaim. The World's Banker: The History of the House of Rothschild won the Wadsworth Prize for Business History. Other titles include Civilization: The West and the Rest, The Great Degeneration: How Institutions Decay and Economies Die and High Financier: The Lives and Time of Siegmund Warburg. Ferguson's six-part PBS television series, "The Ascent of Money: A Financial History of the World," based on his best-seller, won an International Emmy for best documentary in 2009. Civilization was also made into a documentary series. Ferguson is a recipient of the Benjamin Franklin Award for Public Service as well as other honors. His most recent book is The Square and the Tower: Networks on Power from the Freemasons to Facebook (2018) .
