About this item
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line.
About the Author
When organizations like Whirlpool, NASA, Deloitte, the World Bank, and Zappos need to boost their customers' experience, they call on Joey Coleman for assistance.For almost twenty years, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. His First 100 Days® methodology helps fuel successful customer experience endeavors at companies and organizations around the world - including everything from small VC-funded start-ups, to large Fortune 500s, with hundreds of midsize businesses in between. In his #2 Wall Street Journal best-selling book, Never Lose a Customer Again, Joey shares strategies and tactics for turning onetime purchasers into lifelong customers.Joey has a long history of presenting to audiences around the world to energize and motivate them to enhance their customers' experiences. He is an award-winning speaker at national and international conferences (competing against NY Times Bestselling authors and internet sensations) and has taught courses at both the college and graduate school level. Recent appearances include presentations for Entrepreneurs' Organization (EO) - in both forum and chapter-wide meetings, the Young Presidents' Organization (YPO) , Whirlpool, BASF, Google, Deloitte, Zappos, the Georgetown University School of Business, Stanford University, and Social Media Marketing World - not to mention hundreds of national, regional, and local audiences around the world.Before founding Design Symphony, Joey developed his narrative skills as a criminal defense trial attorney representing clients throughout the country from his law firm based in Iowa. Prior to practicing law he served as Associate Director of Member Services at The Corporate Executive Board (now a subsidiary of Gartner) working with senior vice-presidents of sales and chief information officers at companies like Phillips Electronics N.A., Blue Cross/Blue Shield of Florida, Tampa Electric Co. (TECO) , and Michelin N.A. His communications and messaging skills were further honed when he served in the "Pending Issues" section of The White House Office of Counsel to the President during the Clinton Administration. He also formerly held positions with both the United States Secret Service and the Central Intelligence Agency.Joey's sense of adventure is augmented by travels to 48 countries on six continents. He has jumped out of a perfectly functioning airplane, raced along the Great Wall of China, juggled in front of the Taj Mahal, sang love songs on the Ponte Vecchio, goose-stepped with the soldiers in Red Square, and ridden a mountain bike down a volcano - although it remains a debate as to whether he rode the bike or the volcano rode him!Joey received a Bachelor of Arts in Government and International Relations from the University of Notre Dame and a Juris Doctor from The George Washington University Law School. He
