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"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book." Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.



About the Author

Scott Adams

Adams was born in Windham, New York in 1957 and received his Bachelor's degree in Economics from Hartwick College in 1979. He also studied economics and management for his 1986 MBA from the Haas School of Business at the University of California, Berkeley. In recent years, Adams has been hurt with a series of debilitating health problems. Since late 2004, he has suffered from a reemergence of his focal dystonia which has affected his drawing. He can fool his brain by drawing using a graphics tablet. On December 12, 2005, Adams announced on his blog that he also suffers from spasmodic dysphonia, a condition that causes the vocal cords to behave in an abnormal manner. However, on October 24, 2006, he again blogged stating that he had recovered from this condition, although he is unsure if the recovery is permanent. He claims to have developed a method to work around the disorder and has been able to speak normally since. Also, on January 21, 2007, he posted a blog entry detailing his experiences with treatment by Dr. Morton Cooper. Adams is also a trained hypnotist, as well as a vegetarian. (Mentioned in, "Dilbert: A Treasury of Sunday Strips 00) .He married Shelly Miles on July 22, 2006.



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