About this item
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams - a trained hypnotist and a lifelong student of persuasion - was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance: If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies. Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field - or if you just want to resist persuasion from others.
About the Author
Adams was born in Windham, New York in 1957 and received his Bachelor's degree in Economics from Hartwick College in 1979. He also studied economics and management for his 1986 MBA from the Haas School of Business at the University of California, Berkeley. In recent years, Adams has been hurt with a series of debilitating health problems. Since late 2004, he has suffered from a reemergence of his focal dystonia which has affected his drawing. He can fool his brain by drawing using a graphics tablet. On December 12, 2005, Adams announced on his blog that he also suffers from spasmodic dysphonia, a condition that causes the vocal cords to behave in an abnormal manner. However, on October 24, 2006, he again blogged stating that he had recovered from this condition, although he is unsure if the recovery is permanent. He claims to have developed a method to work around the disorder and has been able to speak normally since. Also, on January 21, 2007, he posted a blog entry detailing his experiences with treatment by Dr. Morton Cooper. Adams is also a trained hypnotist, as well as a vegetarian. (Mentioned in, "Dilbert: A Treasury of Sunday Strips 00) .He married Shelly Miles on July 22, 2006.
