About this item
The founder of global baby brand aden + anais reveals how she built a $100 million business from her kitchen table. Raegan Moya-Jones never thought of herself as an entrepreneur. She was a wife, a mother, and a full-time corporate cog in her thirties. But she was sick and tired of her micromanaging boss, so she quietly started a company in the wee hours of the morning while her daughters were asleep. She finally quit her 9-5 when her side hustle, boutique baby swaddle brand aden + anais, hit the $1 million mark in revenue. It now generates over $100 million a year in revenue. In this riveting and vulnerable story of all the bumps in the road, What It Takes is Moya-Jones' tell-all and brutally honest advice to entrepreneurs - especially women - about how to succeed despite all odds. It doesn't take an MBA to be your own boss. It takes commitment to an idea you believe in, working your arse off, and the will to learn more. If Moya-Jones, an outspoken Aussie and university drop-out, could build a business from the ground up, anyone can. Moya-Jones digs into topics most entrepreneurs shy away from, even the prickliest of things like mom guilt, butting heads with investors (or co-founders) , and what to really do when you're running out of money. The truth is, there's no magic formula to build a business and you don't have to look or act a certain way to be successful. This empowering story from one of today's most fascinating founders will show the hopeful entrepreneur or career changer that she doesn't have to know it all. This story is about staying true to who you are, trusting your gut, and harnessing your unique talent. Do you have what it takes to jump in?
About the Author
After moving from her native Australia to the United States, the news in 2003 that Raegan was expecting her first baby triggered many mixed emotions. Although her family was halfway around the world, Raegan's Aussie motherhood traditions were always with her. On the top of her list were the traditional muslin wraps that Australian mums used to swaddle their babies. To Raegan's surprise when she went looking for them in New York that they were nowhere to be found. After scouring stores across the U.S. for the soft, breathable wraps used by mothers everywhere in Australia, Raegan came up empty-handed. Every swaddle she found was too small, too thick and in her mind just not right to use to swaddle her new baby girl, Anais. Before she could stop herself, Raegan was taking a page from Plato's Republic--inventing by way of necessity. Raegan quickly became an Economist employee turned baby industry entrepreneur. And in July 2006, aden anais® was born and can now be found in thousands of stores across 20 countries, worldwide.Since starting the business, Raegan has been a mom on a mission, which is why she decided to write Swaddle Love. Frustrated from the misconception of how warm a baby has to be when sleeping, Raegan wanted to educate others on the benefits of cotton muslin and the act of swaddling. She knew it would be hard for many to trust a no-named gal from Australia so Raegan included information and interviews from doctors and professors in her book to effectively back up the theories that she knew instinctively would work.
