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So many organizations and individuals are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as "winning" business.Simon Sinek's Start With Why and Leaders Eat Last have helped millions of readers see the hidden rules that govern our behavior. Now The Infinite Game challenges us to rethink our perspective with a deceptively simple question: How do you stay ahead in a game with no end?Games like basketball and chess are finite, with firm rules and clear endpoints. But business, for example, is infinite -- there's ultimately no such thing as "winning" because there's always a new set of challenges. Those who thrive in the long run are those who play by infinite rules. They do things that enable them to out-maneuver, out-innovate, and outlast their competitors.



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