About this item

The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy - as well as when to decide to transition toward or away from any specific platform.



About the Author

Linda Coles

I am a British author writing mystery novels as well as marketing books, both under Linda Coles.

A conference speaker, author and trainer on building relationships, I am also one of only 500 "LinkedIn Influencers" worldwide along with Richard Branson and Barack Obama to name a couple. A popular LinkedIn Influencer, I have around 500,000 followers and my articles have had nearly 1.5 million views on LinkedIn alone.

An avid runner and a member of the Newmarket Rotary club, and as someone who has gone through breast cancer, I support cancer related charities.

My home office is in New Zealand, along with hubby. Stella and Monkey are my two cats and Daisy my goat. Drop me a line and say Hello!

Enjoy my books!



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