About this item
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
About the Author
Donald Miller grew up in Houston, Texas. Leaving home at the age of twenty-one, he traveled across the country until he ran out of money in Portland, Oregon, where he lives today. Harvest House Publishers released his first book, Prayer and the Art of Volkswagen Maintenance, in 2000. Two years later, after having audited classes at Portland's Reed College, Don wrote Blue Like Jazz, which would slowly become a New York Times Bestseller. In 2004 Don released Searching for God Knows What a book about how the Gospel of Jesus explains the human personality. Searching has become required reading at numerous colleges across the country. In 2005 he released Through Painted Deserts the story of he and a friends road trip across the country. In 2006, he added another book, To Own A Dragon, which offered Miller's reflections on growing up without a father. This book reflected an interest already present in Donald's life, as he founded the The Mentoring Project (formerly the Belmont Foundation) -a non-profit that partners with local churches to mentor fatherless young men. Don has teamed up with Steve Taylor and Ben Pearson to write the screenplay for Blue Like Jazz which will be filmed in Portland in the spring of 2008 and released thereafter. Don is the founder of The Belmont Foundation, a not-for-profit foundation which partners with working to recruit ten-thousand mentors through one-thousand churches as an answer to the crisis of fatherlessness in America. A sought-after speaker, Don has delivered lectures to a wide-range of audiences including the Women of Faith Conference, the Veritas Forum at Harvard University and the Veritas Forum at Cal Poly. In 2008, Don was asked to deliver the closing prayer on Monday night at the Democratic National Convention in Denver, Colorado. Don's next book, A Million Miles in a Thousand Years humorously and tenderly chronicles Don's experience with filmmakers as they edit his life for the screen, hoping to make it less boring. When they start fictionalizing Don's life for film-changing a meandering memoir into a structured narrative-the real-life Don starts a journey to edit his actual life into a better story. A Million Miles in a Thousand Years details that journey and challenges readers to reconsider what they strive for in life. It shows how to get a second chance at life the first time around.
