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The public awareness crusade to fight the spread of AIDS - The party political broadcast - The sportsman's product endorsement - No matter how insidious or noble these endeavours are, their success relies on the tactics of mass persuasion and the susceptibility of people to being persuaded. Today, we are targets of an overwhelming barrage of mass persuasion efforts seeking to influence how we think, what we buy, how we vote, and what we value. "Age of Propaganda" gives the reader an analysis of the patterns, motives, and effects of these efforts. Drawing on the history of propaganda and modem research in social psychology, Pratkanis and Aronson show us mass persuasion in action-not just the tactics, but why they often work, and how we can protect ourselves from manipulation.