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Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people's minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.What Works is built on new insights into the human mind. It draws on data collected by companies, universities, and governments in Australia, India, Norway, the United Kingdom, the United States, Zambia, and other countries, often in randomized controlled trials.
About the Author
Iris Bohnet
Iris Bohnet, Professor of Public Policy, is a behavioral economist at Harvard Kennedy School, combining insights from economics and psychology to improve decision-making in organizations and society, often with a gender or cross-cultural perspective. She is the author of What Works: Gender Equality by Design, published by Harvard University Press in 2016. Her most recent research examines behavioral design to de-bias how we live, learn and work. Professor Bohnet served as the academic dean of the Kennedy School, is the director of its Women and Public Policy Program, the co-chair (with Max Bazerman) of the Behavioral Insights Group, an associate director of the Harvard Decision Science Laboratory, and the faculty chair of the executive program "Global Leadership and Public Policy for the 21st Century" for the World Economic Forum's Young Global Leaders. She serves on the boards of directors of Credit Suisse Group and University of Lucerne, as well as the advisory boards of the Vienna University of Economics and Business, EDGE and Applied, as well as numerous academic journals. She is a member of the Global Agenda Council on Behavior of the World Economic Forum.
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