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During a career spanning sixty years, the Reverend Billy Grahams resonant voice and chiseled profile entered the living rooms of millions of Americans with a message that called for personal transformation through Gods grace. How did a lanky farm kid from North Carolina become an evangelist hailed by the media as Americas pastor? Why did listeners young and old pour out their grief and loneliness in letters to a man they knew only through televised Crusades in faraway places like Madison Square Garden? More than a conventional biography, Grant Wackers interpretive study deepens our understanding of why Billy Graham has mattered so much to so many. Beginning with tent revivals in the 1940s, Graham transformed his born-again theology into a moral vocabulary capturing the fears and aspirations of average Americans.