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Social scientists and campaign strategists approach voting behavior from opposite poles. Reconciling these rival camps through a merger of precise statistics and hard-won election experience, The American Political Landscape presents a full-scale analysis of U.S. electoral politics over the past quarter-century. Byron Shafer and Richard Spady explain how factors not usually considered hard data, such as latent attitudes and personal preferences, interact to produce an indisputably solid result: the final tally of votes.Pundits and pollsters usually boil down U.S. elections to a stark choice between Democrat and Republican. Shafer and Spady explore the significance of a third possibility: not voting at all. Voters can and do form coalitions based on specific issues, so that simple party identification does not determine voter turnout or ballot choices.