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Redefining power and the nature of success for the 21st century. The numbers are staggering. Between 1997 and 2004, privately held, women-owned businesses grew at three times the rate of all American privately held firms; women’s companies are creating jobs at twice the rate of all firms; women’s companies are growing profits faster than all firms. Five-time CEO and contributor to Real Business and Fast Company Margaret Heffernan asks, Why are these women so successful? In How She Does It, Heffernan finds a striking congruence between the things that women excel at and the demands of the new economy. After interviewing hundreds of women running businesses of all sizes and in all markets, she discovers a few attributes that hold true across the board.