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"Zoe Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess." - Matt Levine, Bloomberg Opinion "Money Stuff" columnist"the bird is freed" - Elon Musk (@elonmusk) October 27, 2022When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter's entitled workforce, motivate them to get "extremely hardcore," and supercharge Twitter's profit and potential. And it was all out of the goodness of his own heart, rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn't do it to make more money," Musk said.