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Part cultural criticism, part rueful confessional, a reformed brand strategist brings to light the impact of influence on us and our society and offers an escape in this ironically persuasive case for not being so easily influenced anymore. "Jessica Elefante practices what she preaches by rising above complaints to confront modern, twisted problems right in the face." - Jaron Lanier, bestselling author of Ten Arguments for Deleting Your Social Media Accounts Right Now. We live in a world that is under the influence. . Our lives are being choreographed by forces that want something from us. Everything from ingrained family values to mind-altering algorithms create our foundations, warp how we see the world, manipulate our decisions, and dictate our beliefs.