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A memoir of will, success, and the luck we make - from the founder and CEO of Klutch Sports Group and one of the most influential figures in the multibillion-dollar sports industry. "One of the greatest stories of growing up in America's ghettos and overcoming adversity." - Jay-Z "The minute I met Rich, I knew he was different." - LeBron James, from the Foreword . There's a story about Rich Paul that everyone knows: A twenty-one-year-old kid from Cleveland who sells sports jerseys out of his car meets a high school basketball phenom named LeBron James at an airport - the two become friends and forge a decades-long partnership that reinvents the business of sports. That random meeting might seem like the lucky break that changed Paul's life.