About this item
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all.* Does food with a brand name really taste better?* Do you hate brussels sprouts because your mother did?* Does the size of your plate determine how hungry you feel?* How much would you eat if your soup bowl secretly refilled itself?* What does your favorite comfort food really say about you?* Why do you overeat so much at healthy restaurants?Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits.
About the Author
Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP) , which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid) .Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos. " His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005) . He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.
