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What if the advice we've all heard about networking was wrong? What if the best way to grow your network ISN'T by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you?We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your universe.Based upon entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do...and it looks a lot less like collecting business cards and making random introductions and a lot more like fostering authentic connections and seeking out diverse new voices. Forget the outdated advice you've already heard. Learn how to make use of the hidden networks you already have.



About the Author

David Burkus

DAVID BURKUS is a best-selling author, an award-winning podcaster, and management professor. In 2015, he was named one of the emerging thought leaders most likely to shape the future of business by Thinkers50, the world's premier ranking of management thinkers.

His latest book, UNDER NEW MANAGEMENT, reveals the counterintuitive leadership practices that actually enhance engagement and drive performance in companies. He is also the author of THE MYTHS OF CREATIVITY. David is a regular contributor to Harvard Business Review and Forbes. His work has been featured in Fast Company, Inc., the Financial Times, Bloomberg BusinessWeek, and on CBS This Morning.

David's innovative views on leadership have earned him invitations to speak to leaders from a variety of organizations. He's delivered keynote speeches and workshops for Fortune 500 companies such as Microsoft, Google, and Stryker; at in-demand conferences such as SXSW and TEDx events; and to governmental leaders and military leaders at the U.S. Naval Academy and Naval Postgraduate School. He's also the host of the award-winning podcast RADIO FREE LEADER.

When he's not speaking or writing, David is in the classroom. He is associate professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. David was recently named one of the "Top 40 under 40 Professors Who Inspire." He serves on the advisory board of Fuse Corps, a nonprofit dedicated to making transformative and replicable change in local government.

David lives in Tulsa with his wife and their two boys.



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