About this item
One of the nation's leading venture capitalists offers surprising revelations on who is going to be leading innovation in the years to comeScott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation.But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas.
About the Author
SCOTT HARTLEY is co-founder and partner at The Fund and Two Culture Capital, global early stage venture capital firms where he has invested in over 100 startups. He has worked at Google, Facebook, Harvard and the White House as a Presidential Innovation Fellow. His book is out in a dozen versions around the world and has been featured in publications such as HBR, WSJ, and the BBC. He holds an MBA and an MA from Columbia University, and a BA from Stanford University. He is a term member at the Council on Foreign Relations.
