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"How simplicity trumps complexity in nature, business, and life. We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: By developing a few simple yet effective rules, you can tackle even the most complex problems. Simple rules are a hands-on tool to achieve some of our most pressing personal and professional objectives, from overcoming insomnia to becoming a better manager or a smarter investor. Simple rules can help solve some of our most urgent social challenges from setting interest rates at the Federal Reserve to protecting endangered marine wildlife along California's coast.



About the Author

Kathleen M. Eisenhardt

Kathleen M. Eisenhardt is the S.W. Ascherman M.D. Professor at Stanford, highly-cited author, and Co-Director of the Stanford Technology Ventures Program. Her new book (w/MIT's Don Sull) is "Simple Rules: How to Thrive in a Complex World". It explores how and why simplicity tames complexity in life, business, and nature. She is also co-author (w/Shona Brown) of "Competing on the Edge: Strategy as Structured Chaos", winner of the George R. Terry Award and an Amazon Top 10 Business and Investing book.

Kathleen's research usually begins with a dilemma - something that stymies lots of people and piques her curiosity. In "Simple Rules", that puzzle was coping with the mind-numbing proliferation of information and choices that characterizes everyday life. She then attacks these dilemmas with her outstanding doctoral students and colleagues, and clarifies unexpected solutions for academic, business, and general readers.

Kathleen has been a Fellow of the World Economic Forum (Davos) and Clinton Global Initiative. She has won numerous awards including the Global Award for Entrepreneurship Research, ASQ Scholarly Contribution Award, and Schendel Best Paper prize, has four honorary degrees, and has given Oxford's Clarendon Lectures. A renowned scholar, she was recently named the most cited research author in strategy and organization studies during the past 25 years. Kathleen lives in Palo Alto, California.



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