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A lively, thought-provoking memoir about how one woman gamed online dating sites like JDate, OKCupid and eHarmony and met her eventual husband.After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck It wasnt that her standards were too high, as women are often told, but that she wasnt evaluating the right data in suitors profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didnt want in a mate. The result seventy-two requirements ranging from the expected smart, funny to the super-specific likes selected musicals Chess, Les Misrables. Not Cats. Must not like Cats!. Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competitionso she signed on to JDate again, this time as a man.



About the Author

Amy Webb

Futurist Amy Webb advises CEOs of the world's most-admired companies, studio heads and showrunners, three-star admirals and generals, and the executive leadership of banks and intergovernmental organizations. Founder and CEO of the Future Today Institute, a leading foresight and strategy firm that helps leaders and their organizations prepare for complex futures, Amy pioneered a data-driven, technology-led foresight methodology that is now used within hundreds of organizations globally. She is a professor of strategic foresight at the NYU Stern School of Business, where she developed and teaches the MBA course on strategic foresight and a Visiting Fellow at Oxford University's Säid School of Business. She was elected a life member to the Council on Foreign Relations and is a member of the World Economic Forum where she serves on a Global Future Council and Stewardship Board. A lifelong science fiction fan, Amy collaborates closely with Hollywood writers and producers on films, TV shows and commercials about science, technology and the future. She is a member of the Academy of Television Arts & Sciences and has served as a Blue Ribbon Emmy award judge. She is the author of several popular books, including The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity, which was longlisted for the Financial Times & McKinsey Business Book of the Year award, shortlisted for the Thinkers50 Digital Thinking Award, and won the 2020 Gold Axiom Medal for the best book about business and technology, and The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream, which won the Thinkers50 Radar Award, was selected as one of Fast Company's Best Books of 2016, Amazon's best books 2016, and was the recipient of the 2017 Gold Axiom Medal for the best book about business and technology. Webb was named by Forbes as one of the five women changing the world, listed as the BBC's 100 Women of 2020, ranked on the Thinkers50 list of the 50 most influential management thinkers globally. Her latest book, The Genesis Machine, explores the futures of synthetic biology.



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